Entrepreneur · Founder of HausHirsch GmbH
A company is not a machine.
It is an organism.
I am Alexander Ferati, founder of HausHirsch GmbH and OFFMARKET24. I build real estate sales the way I would have wanted it myself: fully digital, paperless, with healthy working hours – and with synergy instead of elbows.
- Properties listed for sale online
- 1,200+
- Property volume in sales
- €2bn+
- Sales partners supported
- 200
- Locations
- 56
01About me
From sales to the structure behind it
I am the founder of HausHirsch GmbH. Getting up early, sport, clear routines – that is the foundation on which I balance my passion for the company with my role as a father and the owner of a husky.
I started my career in 2011 as an agency professional at Generali insurance. Training as a certified insurance and finance specialist and qualifying as a licensed mortgage broker laid the groundwork for everything that followed. In 2013 I became the top seller of accident insurance, and in 2014 the top seller of occupational pension schemes across the whole of North Rhine-Westphalia.
The interplay of insurance, financial products, real estate and tax structuring brought me into the property sector in 2016. As a partner in a start-up, I helped shape a TÜV-certified platform for free property valuations and property sales – state of the art at the time, and one of three companies that pioneered free digital property valuation in the industry.
Up to 2020 I built up extensive knowledge of real estate, human behaviour and business structures. Over four years I developed a sales network across Germany and supported almost 70 experienced real estate agents as sales director, coach and mentor. Alongside this: further training and coaching in leadership, people skills, empathy, marketing, digitalisation and process optimisation.
02Career
Fifteen years, one line
Insurance, finance, real estate, technology – every stage gave me a building block that now comes together at HausHirsch GmbH.
-
2011
Starting out in insurance and finance
I start as an agency professional at Generali insurance, train as a certified insurance and finance specialist and qualify as a licensed mortgage broker.
-
2013 / 2014
Two sales awards
In 2013 I become the top seller of accident insurance, in 2014 the top seller of occupational pension schemes across the whole of North Rhine-Westphalia.
-
2016
Moving into real estate
As a partner in a start-up, I shape a TÜV-certified platform for free property valuations – one of three companies that pioneered free digital property valuation in Germany.
-
2016 – 2020
Sales director, coach and mentor
Over four years I build a sales network across Germany and support almost 70 experienced real estate agents.
-
2020
My first own brokerage
I go independent with my first own real estate brokerage and gain experience from the entrepreneur’s side: responsibility for team, numbers and processes – and a clear view of how a brokerage really has to work.
-
2022
Founding HausHirsch GmbH
Together with my co-founders Andrzej Fink and Viktor Fink, I found HausHirsch GmbH – economical through automated processes, ecological through paperless work.
-
2024
OFFMARKET24
With OFFMARKET24 we launch our platform for the discreet marketing of properties – the tool we were missing in our own brokerage practice.
03Approach
Thinking of the company as a whole
From the very beginning, my aim was to see the company as one complete whole – an organism that meets the needs of everyone involved: employees, sales agents, clients, partners and the environment.
For me, the real challenge of a company is not the launch but healthy, sustainable growth – and keeping the key people on board. That is why the right incentives matter so much to me: a fully digital way of working, constant access to expertise, sales training and leadership that listens.
For me, the result is always the product of the joint effort of everyone involved in a process.
-
01
Automated processes
I hand repetitive work over to the system – not to people.
-
02
Smart property deals
I am not after the quick close, but the deal that works for every side.
-
03
The connector
I bring together real estate, IT, marketing and sales – and the levers in between.
-
04
Synergy, not elbows
I analyse strengths and weaknesses, read personality types and look for the solution.
“Only when everyone involved works on a process as a team, fully focused and technically optimised, can the best result emerge for the client. We finally need smart, efficient sales organisations that work through synergy rather than elbows – and that matters to me.”
On video
Insights into my work – opens on YouTube in a new tab.
05Contact
Let’s talk.
Whether it is about a property, your sales structure or how to digitalise processes in a meaningful way – write to me or give me a call.